In the era of digital transformation, beauty brands are leveraging big data to craft products that truly resonate with individual needs. From analysing consumer preferences to predicting skincare trends, data is revolutionising formulation and innovation. This post explores how analytics is reshaping the beauty industry, from lab to lipstick, driving precision, personalisation, and smarter product strategies.

Customised skincare is transforming the beauty landscape, offering hyper personalised solutions tailored to your unique skin profile. Powered by AI diagnostics, genetic insights, and real time skin tracking, this futuristic approach is more than a passing trend, it’s redefining how we care for our skin. But is it worth the investment? We explore what customised skincare truly involves and whether it delivers on its high tech promises.

Hyaluronic acid has long been hailed as the gold standard for skin hydration but is it still worth using in 2025? While the ingredient remains effective, new research highlights the importance of molecular weight, formulation, and skin barrier support. In this evidence-based review, Dr Claudia Moreau explores how hyaluronic acid fits into today’s skincare routines and why it’s no longer a miracle, but still a valuable ally.