Top Lipstick Shades That Work on Every Skin Tone

By Jasmine Torres, Makeup & Artistry | International Institute of Beauty

Lipstick is more than just makeup it’s mood, energy, attitude. The right shade can elevate your entire look, boost your confidence, and tie everything together with one swipe. But if you’ve ever stood in front of a lipstick display, overwhelmed by hundreds of hues, you’re not alone.

Finding a shade that complements every skin tone might seem like a makeup myth but trust me, it’s not.

Some lipstick colours transcend skin undertones and lighting, flattering everyone from the fairest porcelain complexions to the deepest melanin rich tones. These are your beauty wardrobe staples: timeless, versatile, and foolproof.

In this guide, I’ll walk you through the top lipstick shades that truly work on every skin tone plus pro tips for how to wear them like a makeup artist.

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Why Do Some Lipstick Shades Work on Everyone?

Let’s get a little technical but not boring, I promise.

The universal appeal of certain shades comes down to undertone balance. Great all rounder lipsticks tend to sit in the middle of the spectrum neither too warm nor too cool. This neutrality means they complement a wide range of undertones, from golden to pink, olive to neutral.

Add in the magic of undertone flexible pigments (modern lipstick formulas are often smarter than we realise), and you’ve got shades that seem to adjust and enhance each unique complexion. It’s not witchcraft it’s colour theory, clever formulation, and a touch of artistry.

The 6 Lipstick Shades That Suit Every Skin Tone

Here are the tried and tested shades I reach for on every face, whether I’m working backstage at a runway show or glamming up a bridal client.

1. Classic Blue Red

Think: MAC Ruby Woo, Fenty Beauty’s MVP, NARS Dragon Girl

A bold, blue based red is a game changer. It makes teeth look whiter, brightens the face, and looks effortlessly glamorous across all skin tones. From ivory to ebony, this red never misses.

2. True Berry

Think: Revlon Super Lustrous in Berry Haute, Pat McGrath’s Divine Rose

Berry tones strike that perfect balance between richness and softness. They're flattering on fair skin (adding depth without harshness), and they glow beautifully on deeper complexions.

Style it with: A soft blush in the same colour family and brushed up brows. It’s autumn in a lipstick but works all year round.

3. Rosewood Nude

Think: Charlotte Tilbury Pillow Talk, Maybelline Touch of Spice

Not quite pink, not quite brown rosewood nudes have a dusty, neutral tone that adapts to your natural lip shade. They add a touch of polish without overpowering your features.

Make it pop: Add a dab of gloss in the centre for a fuller pout. Ideal for everyday wear, job interviews, or “I woke up like this” looks.

4. Terracotta or Brick

Think: Huda Beauty’s First Kiss, Glossier Zip, Lisa Eldridge Velvet Cinnabar

Warmer than red, cooler than orange terracotta is the unsung hero of universally flattering shades. It warms up lighter complexions and enhances the richness of darker ones.

Pair it with: Earth toned eyeshadows and bronzed cheeks. This is your go to shade for an effortlessly chic, editorial finish.

5. Deep Plum or Wine

Think: MAC Diva, NARS Liv, Fenty Beauty Griselda

Bold and beautiful, a rich plum shade adds drama and intensity without clashing. It’s sophisticated on light skin and absolutely regal on deeper tones.

6. Warm Peachy Coral

Think: Dior Backstage Coral, L'Oréal Paris Peach Fuzz

Peachy corals are brighter than nudes, softer than reds, and give an instant freshness to the face. On fairer skin, they’re playful. On deeper skin, they pop gorgeously.

How to wear it: Perfect for spring and summer, but don’t let the season limit you. Pair it with a peach toned blush and luminous skin.

How to Choose the Right Version for You

Even within universal shades, there are small tweaks you can make to tailor the colour to your unique tone:

• Fair to Light Skin: Look for slightly sheerer finishes or pink based versions of these colours.

• Medium to Tan Skin: Embrace deeper versions or warmer undertones to complement golden hues.

• Olive Skin: Opt for shades with rich, muted undertones nothing too bright or pastel.

• Deep Skin: Go for more saturated pigments; sheer formulas can look too faint and won’t show up well.

  
  

Finish Matters: Matte, Satin or Gloss?

Once you’ve found your perfect universal shade, think about the finish. Here’s how to choose:

• Matte: Bold and long lasting. Ideal for evening or statement looks.

• Satin: Classic, moisturising, and great for everyday wear.

• Glossy: Youthful, plumping, and fabulous for fresh faced makeup days.

The Lipstick Wardrobe Philosophy

Just like your favourite pair of jeans or that one blazer that works with everything, these lipstick shades are investment pieces in your makeup wardrobe. They’re dependable, timeless, and can take you from day to night with zero fuss.

Having a few universal shades on hand makes getting ready easier, faster, and more fun. Whether you’re headed to a date, a meeting, or just want to feel pulled together in your tracksuit, the right lipstick is like an instant power up.

Final Thoughts

Makeup should be about joy, expression, and celebrating your features not about decoding impossible colour charts. These top lipstick shades take the guesswork out of beauty and offer something that every skin tone can embrace with confidence.

So whether you’re after bold glamour, a subtle flush, or something in between, reach for one of these hues and wear it with pride. After all, when you feel good in your lipstick, you carry yourself differently and that’s the kind of beauty that truly suits everyone.