How to Master the Clean Girl Makeup Look

By Jasmine Torres, Makeup & Artistry | International Institute of Beauty

There’s a reason the “clean girl” makeup look has taken over our Instagram feeds, TikTok reels and morning routines it’s chic, polished and effortlessly radiant. Inspired by minimalism and wellness aesthetics, this trend celebrates glowing skin, soft definition and an understated beauty that whispers rather than shouts.

But don’t be fooled: while it may appear low maintenance, achieving the clean girl look requires a keen eye for detail, technique, and the right products in your beauty arsenal.

As a makeup artist who adores looks that enhance natural features, I’m excited to break down the clean girl aesthetic for you. Whether you’re a beauty beginner or a seasoned pro wanting to refine your skills, this guide will show you how to master the clean girl makeup look British style.

Contact us to report infringement.

What Exactly Is the Clean Girl Makeup Look?

Think fresh faced, dewy skin. Fluffy brows. A subtle sheen on the cheeks. And the kind of lip that looks like your own, only better. The clean girl makeup look is rooted in healthy skin and soft enhancements no caked on contour or heavy eye makeup here. Instead, it’s all about enhancing your features and looking like the most refined version of yourself.

It’s the ultimate hybrid of skincare and makeup, sitting at the crossroads of self care and sophistication. Popularised by celebs like Hailey Bieber and Zendaya, and fuelled by the wellness boom, it’s as much about lifestyle as it is about aesthetics.

Step 1: Start with Skin Prep Is Everything

Before you even reach for your foundation (or tinted moisturiser), skin prep is where the magic begins.

• Cleanse thoroughly. Use a gentle cleanser to start with a fresh base.

  Exfoliate lightly. A mild chemical exfoliant 2 to 3 times a week can help create that lit from within glow.

• Hydrate, hydrate, hydrate. A good hyaluronic acid serum followed by a lightweight moisturiser will keep skin plump and dewy.

• Don’t skip SPF. A lightweight, non greasy sunscreen is essential to protect the skin and create a smooth canvas.

Step 2: The Base Light, Luminous and Undetectable

This is where many go wrong thinking “clean girl” means bare skin. It’s not bare, it’s barely there makeup, with cleverly placed coverage.

• Use a skin tint or light foundation. Opt for formulas with sheer to light coverage, like tinted moisturisers, BB creams, or serum foundations.

• Spot conceal only where needed. Dab concealer under the eyes, around the nose, or on blemishes. Blend with your fingers or a damp sponge for a skin like finish.

• Cream products reign supreme. Stick to cream blushes, bronzers and highlighters they melt into the skin and give a natural flush.

Step 3: Brows Fluffy, Brushed and Natural

The clean girl brow is groomed but not overdone.

• Brush upwards using a spoolie. Define your natural shape.

• Use a tinted brow gel or wax. Fill sparse areas with light strokes, avoiding harsh lines.

• Optional: If you need more definition, a fine brow pencil can add realistic hair like strokes.

  
  

Remember: Brow lamination is your best friend here, but you can recreate the effect at home with a strong clear gel.

Step 4: Eyes Subtle and Sculpted

Your eyes should feel awake, open and subtly defined.

• Skip bold shadows. Instead, use neutral tones taupe, soft brown, or nude just to add light depth.

• Add a touch of cream highlighter. Tap it into the inner corners for brightness.

• Curl lashes and apply brown mascara. Brown gives a softer finish than black, especially for daytime.

  
  

If you want extra polish, a tightline using a brown pencil can subtly lift the eyes without obvious liner.

Step 5: Lips Naturally Polished

Your lips should look hydrated, healthy, and kissably soft.

• Start with a scrub and balm. Smooth lips = better colour payoff.

• Line subtly with a nude pencil. Slightly overline for a fuller pout.

• Top with a tinted balm or gloss. Think soft pinks, caramels, or rosewood.

Step 6: Finishing Touches Less Is More

• Highlighter is a must but only where needed. Think: cheekbones, brow bones, and the cupid’s bow. Stick to cream or liquid formulas.

• Set selectively. Use a translucent powder only on the T zone or where you tend to shine. Avoid mattifying the whole face dewiness is part of the charm.

• Fragrance and hair count too. A low bun or sleek ponytail completes the clean girl vibe. And a spritz of fresh, light perfume? Divine.

  
  

The Clean Girl Ethos: More Than Just Makeup

What’s so appealing about the clean girl look is that it transcends beauty it’s a mindset. It speaks to living intentionally, taking care of your skin, drinking water, having your life (somewhat) together. Or at least, looking like you do.

In the age of hyper glam and filtered perfection, this aesthetic is refreshing. It’s inclusive, achievable and above all, real. You don’t need to spend a fortune or be a professional MUA to nail it. You just need a few techniques, a gentle hand, and an appreciation for the power of less.

Final Thoughts

Mastering the clean girl makeup look is about enhancing not masking your natural beauty. It’s a celebration of self care, simplicity, and confidence. Whether you’re off to a brunch date, a casual meeting, or just running errands, this look has an effortless elegance that never goes out of style.

So go ahead embrace the glow, brush up those brows, and step into your clean girl era with grace and intention. Your face, but fresher. Your vibe, but calmer. Your beauty, but brighter.