Skin diagnostic tools are having a moment, but how reliable are they, really? As beauty brands invest in AI powered scans and app based analysis, consumers are left wondering whether these innovations offer true skin insight or just glossy gimmicks. This post explores the science behind skin tech, its accuracy, and whether it's time to trust machines with your skincare decisions.

In the era of digital transformation, beauty brands are leveraging big data to craft products that truly resonate with individual needs. From analysing consumer preferences to predicting skincare trends, data is revolutionising formulation and innovation. This post explores how analytics is reshaping the beauty industry, from lab to lipstick, driving precision, personalisation, and smarter product strategies.