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Top Ingredients Beauty Brands Are Investing in Now
From lab grown actives to biotech peptides, beauty brands are funnelling investment into cutting edge ingredients that promise results and sustainability. This deep dive explores the top scientifically backed ingredients gaining momentum in 2025, and what their rise means for the future of skincare. If you're curious about where beauty innovation is heading, these are the ingredients you’ll want to know about.
Feb 184 min read


What Is Biotech Beauty and How Does It Work?
Biotech beauty is transforming skincare by blending sustainability with cutting edge science. Using lab grown ingredients like vegan collagen and fermented squalane, it offers high performance, eco conscious alternatives to traditional actives. In this trend savvy guide, we explore how biotechnology is reshaping the future of beauty, delivering cleaner, smarter, and more effective skincare from the lab to your bathroom shelf.
Jan 274 min read
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